Privacy Policy
Last updated: February 2026
Overview
braid ai labs, LLC ("braid", "we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.
Information We Collect
Information You Provide
- Account Information: Email address, name, and authentication credentials when you create an account.
- Rule Content: The prompts, rules, and instructions you store in braid.
- Organization Data: Team names, member information, and project structures.
- Payment Information: Billing details processed securely through our payment provider (Stripe).
Information Collected Automatically
- Usage Data: How you interact with braid, including searches performed and features used.
- Device Information: Browser type, operating system, and device identifiers.
- Log Data: IP addresses, access times, and referring URLs.
How We Use Your Information
- Provide, maintain, and improve braid services
- Process transactions and send related information
- Send technical notices, updates, and support messages
- Respond to your comments and questions
- Monitor and analyze trends, usage, and activities
- Detect, investigate, and prevent security incidents
Cookies and Analytics
We use cookies and similar technologies to remember your consent preferences, keep our services secure, and understand how our websites and product are used.
- Consent Cookie: We store your cookie choice
using a cookie named
braid_cookie_consent. - Analytics: If you accept analytics cookies, we collect usage analytics with PostHog.
- Decline Behavior: If you decline analytics cookies, analytics tracking is disabled.
Your Rule Content
We do not train AI models on your data. Your rules, prompts, and instructions are your property. We access your content only to:
- Provide the service (storing, searching, and retrieving your rules)
- Power retrieval and AI features you explicitly invoke
- Comply with legal obligations
We will never sell, share, or use your rule content for purposes other than providing the braid service.
Data Security
We implement industry-standard security measures to protect your information:
- All data is encrypted in transit using TLS 1.3
- Data at rest is encrypted using AES-256
- Regular security audits and vulnerability assessments
- Access controls and authentication requirements
- Audit logging of all data access
Data Retention
We retain your information for as long as your account is active or as needed to provide services. You can request deletion of your account and associated data at any time.
Third-Party Services
We use select third-party services to operate braid:
- Convex: Database and backend infrastructure
- OpenRouter: AI model gateway for generation and retrieval features (your content is not used for training)
- Stripe: Payment processing
- WorkOS: Authentication and SSO
- Resend: Transactional email delivery for notifications and account communications
- PostHog: Product and website analytics, session and event measurement, and performance monitoring based on your cookie consent choices
Your Rights
Depending on your location, you may have the right to:
- Access, update, or delete your personal information
- Object to processing of your information
- Request data portability
- Withdraw consent at any time
To exercise these rights, contact us at privacy@braid.cloud.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.
Contact Us
If you have questions about this Privacy Policy, please contact us at:
privacy@braid.cloud